What do you think about PETA's ads?

as a vegetarian and total animal lover, i find them informative but very very disturbing and rude. there is no need to put people down to get your point across. peta just takes it too far, i can understand their anger and frustration but imagine if all that was channeled into something even more amazing then their silly immature ads? I appreciate their pionate work but....its just not the way human beings need to be taught.